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Research papers

Pan-European opportunities in the grey market

This paper aims to demonstrate that opportunities exist on a pan-European basis for certain market sectors to increase business through targeting the over 50s. Three sectors have been chosen, crossing a span of industry and market types. Research...

Catalogue: Seminar 1991: The Over 50's In The 90's
Authors: Barbara Martin, Graham Staplehurst
June 15, 1991
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Citation

Martin and Staplehurst (1991a, June 15). Pan-European opportunities in the grey market. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/pan-european-opportunities-in-the-grey-market